Serena Walsh

Serena has spent the last six years buying, testing, and writing honestly about products across just about every category, from skincare and fashion to home tech and everyday gadgets. Her approach is straightforward: if something is worth your money, she'll say so; if it isn't, she'll say that too.

Before joining Brand Buyers Guide, she worked in consumer journalism and trend research, which gave her a sharp eye for spotting the difference between a genuinely good product and one that just markets well. She covers a wide range of brands so you don't have to sort through the noise yourself.